1956 Mercury Fold Out Sales Brochure Booklet Old Original

1956, Mercury sedans underwent an exterior revision. The side trim was revised to a full-length multi-tier chrome spear, with two types of two-tone paint combinations, offering the traditional approach of a roof colour over a different body colour, and "Flo-tone" where the roof and lower body were painted in one colour and the upper body painted in another colour. There were a total of thirty-one two-tone combinations and twenty-eight "Flo-tone" combinations. The Montlair offered a special paint appearance where the area immediately below the side windows were painted in the colour of the roof, or if the "Flo-tone" appearance was used, the colour of the roof and lower body panels. on the hood the crest badge was replaced by a "Big M" emblem.

The update brought several functional revisions, including a 12-volt electric system, which allowed the installation of such power operated accessories as air conditioning, standard dual exhaust to improve engine performance, and an automatic self-lubrication system (for the steering and front suspension). Mercury added its own version of the  Lifeguard safety system; a deep-dish steering wheel was standard, along with safety door locks, tubeless tires, and a breakaway safety glass rear-view mirror. In addition, childproof rear door locks, seatbelts, and a padded dashboards were introduced as free-standing options.

The 292 cubic-inch V8 was replaced by a 225 hp 312. Starting in 1956 an optional dual 4-barrel carburettor version provided 260 hp (190 kW). The 3-speed manual or the optional 3-speed Merc-O-Matic automatic transmission continued, while an additional Touch-O-Matic overdrive was offered separately.

This is 8 and 1/2 by 12 inches folded,  opening up to 24 by 25 inches.    

Fair to decent shape with wear as shown. GREAT Brochure