News — MICHELIN MAN

RARE XL VINTAGE MICHELIN MOTORCYCLE TIRE PORCELAIN SERVICE STATION SIGN 15”x12” THIS IS A RARE INVESTMENT IN CAR MEMORABILIA. A SIGN EXACTLY LIKE THIS WAS IN THE US FOR $2500 SO THIS IS A BARGAIN Bibendum, commonly referred to in English as the Michelin Man or Michelin Tyre Man, is the official mascot of the Michelin tyre company. A humanoid figure consisting of stacked white tyres, the mascot was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand,and is one of the world's oldest trademarks. The slogan Nunc est bibendum (Now is the time to drink) is taken from Horace's Odes (book I, ode xxxvii, line 1). He is also referred...